-He hoped to "degenerate typefaces and arrangements". He wanted to start clean and find a new asymmetrical typography to express the spirit, life, and visual sensibility of the day. His objective was functional design by the most straightforward means. Tschichold decleared the aim of every typographic work to be the delivery of a message in the shortest, most efficient manner. In his work he emphasized the nature of machine composition and its impact on the design process and product.
2. What was the importance of Laszlo Moholy-Nagy with photography?
-His compositions were unexpected he used the light and sometimes shadows to design space. His photos were shot from a bird's eye view, worm's eye view, extreme close-up, and angled viewpoints. The importance of his photography was that it was a process of new expression that was more creative and more functional and straightforward. His photoplastics could be humorous, visionary, moving or insightful, and usually had drawn additions, complex associations, and unexpected juxtapositions.
3. What were the importance of the typefaces Times New Roman, Futura and Universal Alphabet.
-Times New Roman was important because it's one of the most commonly used typefaces today. It has short ascenders and descenders and sharp, small serifs. It was introduced October 3, 1932 in the edition of London's newspaper of record. This typeface was very known for being very legible and had good clarity. The stems and curves lightly thicker than in most roman-style letterforms. A touch of robust color associated with Calson type and you got the new typefaces. As for Futura it was designed by Paul Renner for the Bauer foundry in Germany. It had 15 alphabets, including four italics and two unusual display fonts, and became the most widely used geometric sans-serif family. The ideas was for each generation to try and solve problems from previous generation and to attempt to create a contemporary form true to its own time. (As in to make it their own) The Universal Alphabet was from Bayer. It had many geometrically constructed sans-serif typefaces were designed during the 1920's. Basically this paved the way and opened up new ideas to lead us to where we are now with our typefaces.
No comments:
Post a Comment