1. Describe the specific styles of this era to help you identify it in the future, include the typographic style.
-The Victorian Era was a time period of strong moral and religious beliefs, proper social conventions, and optimism. The main motto was, "God's in his heaven, all's right with the world". The people searched for a design spirit to express their epoch. Gothic architecture, ornament, and letterforms were a heavy influence. The design was sentimentalily, nostalgia, and a canon of idealized beauty were expressed through printed images of children, maidens, puppies, and flowers. Traditional values of home, religion, and patriotism were symbolized. Victorian typography's style is a traditional structure. It was elaborate types with shadows, outlines, and embellishments were used and it was with a classical letter structure. Towards the 2nd half of the era the type changed to a more metal-type that the basic letterforms were extreme designs. Chromolithography was the influence for the Victorian type.
2. What was the impetus for this design movement?
-Queen Victoria who reined over Great Britain and Ireland in 1837 was encouraging of this style. Advertising became an influence to help get products sold that were being produced and to sell ideas to society.
photo by Jim Wegryn
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