1. The style was a careful layout and typsetting, handmade paper, and intricate wood block illustrations. Also, it was a design and printing movement advocating an asthetic concern for the design and production of beautiful books. It was an attempt to regain the design standards, high-quality materials, and careful workmanship of printing that existed before the Industrial Revolution.
2. The drive for this design movement was to bring back the detail into artwork. It was to get the high quality standards back.
3. Arthur H. Mackmurdo who was a 26 year old architect. Two works by him are "The Century Guild Hobby Horse"- 1884 and title page for "Wren's City Churches"-1883. Another one was his peacock design- 1883.
William Morris who named his first typeface Golden and got his ideas from Jensen. Two works by him are, "trademark for the Kemlscott Press"-1892 and "The Glittering Plain"-1894. (created a luminous range of contrasting values in this piece)
4. Examples:
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